Xiaomi

About Xiaomi Company

Xiaomi Corporation was registered in Asia as Xiaomi Inc. In the early 2010s, it was a designer and manufacturer of consumer electronics, home appliances, and household items. Behind Samsung, it is the second-largest manufacturer of smartphones, All of which operate on the MIUI operating system. In 2020, the company sold about 146.3 million smartphones and, as of August 2021, its MIUI operating system had over 450 million monthly active users. Xiaomi was founded in the year 2010 in Beijing by Lei Jun in his 40s, along with six senior associates. In August 2011, Xiaomi launched its first smartphone, and, by 2014, it had the largest market share of smartphones sold in China. Xiaomi keeps its prices close to its manufacturing costs by keeping most of its products in the market for 18 months, longer than most smartphone companies. The company also uses inventory optimization and flash sales to keep its inventory low.